07 Aug

How the mobile app market in India is set to grow rapidly

The mobile app market in India is rapidly expanding, at a time when the number of smartphone users in India will grow to 382 million by 2016 and the mobile games and applications market in India is expected to be a Rs. 2,700-crore market by 2016. The growing market for smartphones can be attributed to the growth in the number of brands that have come out with their own range of Android OS-enabled mobile phones. In addition, the global popularity of mobile gaming and mobile apps has contributed to building this burgeoning potential market.

Mobile trends have indicated that the smartphone craze won’t die down anytime soon; in fact, it is only increasing day by day as brands come out with much more cost-efficient models rich with lots of features. The reasons for the popularity of smartphones are many. A smartphone is like a personal assistant that you can carry with you wherever you go; an entertainment device, a portable case containing your memories in the form of photos and videos.

Mobile app trends in India lean heavily towards the entertainment category; this includes Bollywood, cricket, mobile games, music apps, instant messaging apps and social media apps. The Google Play store sees a plethora of mobile apps both in the free apps as well as the paid apps category, with some mobile users even opting for in-game or in-app purchases. A look at recent mobile trends would indicate that smartphones are no longer popular only in the metros; in fact, tier-2 and tier-3 cities are a huge market for smartphones that are feature-heavy yet affordable.

In addition, the demographics of the Indian app market is overwhelmingly young Indians in the age group of 18-35. These are consumers who are dynamic, aware, and more likely to switch between brands that are more tech-savvy and affordable for their budgets. This is because it is evident that today, in order to own a smartphone, one does not need to have deep pockets. Technology has come a long way, where the mobile market is extremely competitive. With multiple players coming up with their own innovations for mobile phones, one can get superior quality and excellent features within a reasonable price bracket. This further fuels the mobile app market in India as so many new users keep getting added nearly on a daily basis.

Finally, the most important feature that draws users to a particular smartphone model is its technical capability to run multiple mobile apps and mobile games. Strong tech specs and a superior battery life sound like basic features, but combine these with a great price range and you have a smartphone that is guaranteed to be a hit.

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